Meet Sifted at PARCEL Forum '26, Booth #201 » Sifted
Meet Sifted at PARCEL Forum ’26, Booth #201
by Sifted Team
Aug 10, 2026
3 min read
Leading logistics, transportation, retail, and eCommerce professionals are gearing up for PARCEL Forum ’26, the premier industry conference in Orlando, Florida.
Parcel shippers from across the nation will gather to sharpen their delivery and fulfillment strategies through expert-led sessions, peer networking, hands-on workshops, and an exhibitor showcase of cutting-edge technologies and services.
The show runs September 14–16 at the Gaylord Palms Resort & Convention Center in Orlando. Sifted will be at Booth #201, right by Margaritaville.
Hear from Sifted’s Experts
Don’t miss our session led by Mark Kolde, VP of Logistics Intelligence at Sifted on controlling parcel spend.
Taking Back Control of Parcel Spend: Forecasting Costs, Optimizing Service, and Managing Risk
Tuesday, September 15, 2026 | 10:30 – 11:10 AM ET
Continued parcel cost pressure—from rising surcharges and DIM/MIN penalties to “speed creep”—is steadily eroding shipper margins. Limited visibility into true cost drivers makes it difficult to forecast impact or respond before costs hit the P&L. This session outlines practical frameworks to break down where parcel costs originate, model carrier and service-level decisions, and anticipate peak and demand-driven changes. Attendees will leave with an operational playbook to forecast exposure, optimize carrier mix, and use speed as a strategic lever to control spend.
Learning Objectives:
- Quantify surcharge exposure to anticipate cost impact before it hits the P&L
- Model carrier mix to improve flexibility and control costs
- How to set service levels based on customer value to manage cost-to-serve
Visit Us at Booth #201
Exhibit Hall Hours
Tuesday, September 15 | 2:30 – 7:00 pm
Wednesday, September 16 | 11:00 am – 2:00 pm
The exhibit hall runs on a tighter schedule than the conference program, so if the show floor is your priority, plan around those two windows.
We will be at the front of the hall, right by Margaritaville, showing direct shippers and 3PLs how they can leverage SiftedAI to control their parcel costs before they become spend.
For direct shippers, we will show how SiftedAI:
- Models supply chain changes before you implement them
- Detects anomalies and overspend automatically
- Audits your entire parcel operation continuously
- Forecasts the cost impact of carrier changes
For 3PLs, we will show how Brand Management:
- Tracks and adjusts margin by brand on an ongoing basis
- Gives your brands access to a white-labeled platform with their shipping KPIs
- Builds pricing proposals in minutes
- Generates client-ready billing details with margin baked in
Find Us in Orlando
Connect with us on LinkedIn before you go!
- Mark Kolde, VP of Logistics Intelligence
- Shawn McCarrick, Chief Executive Officer
- Sean Deorsey, Chief Financial Officer
- Liz Russell, SVP of Client Experience & Operations
- Jeff Juiliano, VP of Engineering
- Dave Horner, Enterprise Sales Development Representative
- Jeremy Lee, VP of Sales
- Eric Swain, Enterprise Logistics Intelligence Manager
- Ryan Agnello, Senior Account Executive
- Pat Hammond, Senior Account Executive
- Hannah Hughes, VP of Marketing
- Peyton Hiscocks, Growth Marketing Manager